Verstraete and Jouison-Laffitte (both business administration, U. of Bordeaux, France) explain the concept of the business model, introduce a specific one, and apply it to entrepreneurship.
They describe the generation, remuneration, and sharing models and their application when launching a business. Then they discuss the practical and theoretical use of the business model in
terms of its contribution to the development of a project for business creation, and how the business model contributes to entrepreneurship theory. Annotation 穢2012 Book News, Inc., Portland,
OR (booknews.com)
