ROCKvolucion empresarial / Business ROCKvolution: Lecciones Del Mundo De La Musica Para Directivos Y Emprendedores / Lessons fro

What can we learn from the innovation of Pink Floyd, the leadership of Sting, Iron Maiden's singer, Queen's creativity, Genesis or Deep Purple change adaptation, Bob Dylan or U2 constant reinvention? It's more than what we think and are solutions taken by business leaders and entrepreneurs. A review of the history of rock, marketing and business management.