Not long ago, only the most sophisticated and informed corporate travel, meetings, and procurement managers knew anything about strategic meetings
management (SMM), the science of centralized meetings planning and management.
Today, however, more and more companies see adopting SMM as a necessity in order to gain greater visibility into all meetings spend, boost control over
expenditures, improve relationships with preferred hotels and other suppliers, and mitigate the everyday financial and security risks that come with holding
events around the world.
In Strategic Meetings Management Handbook: From Theory to Practice, eleven meetings industry thought leaders have come together to share their knowledge and experience in chapters about the
most advanced SMM theories and best practices. In this book you’ll find chapters on:
The origins and history of SMM
Maturing an SMM program at your own pace
Coaching holdouts in your company toward full
adoption
Knowing when you’ve achieved success
Making SMM work even without a mandate from
senior management
Managing the risks of meetings and events
How a meeting charge card benefits your SMM
program
Expanding your program globally across your company’s
operating regions
The payoff from meetings management technology
Combining business and meetings travel for maximum
savings and efficiencies
Crafting a management strategy for the growing
phenomenon of virtual meetings and events
Funding your meetings program with commission
from a Corporate Travel Department
This is not a how-to book. Rather, Strategic Meetings Management Handbook: From Theory to Practice gives readers a grand overview of the development of SMM, its progression today, what the
most advanced industry players are thinking and doing, and where SMM is headed in the future.
