Gerald Quirk, Lt. Col, Ret. Professor, Marketing University of Richmond Lecturer, Business Turn-Around Specialist
101 Practical Business Principles:
A Business Book with a Difference: Other books talk about their five secrets of marketing or the eight characteristics of the successful entrepreneur. It would be wonderful if creating and building a business was so simple. Unfortunately it is not. Entrepreneurial success requires many talents to address the challenges in the real business world, from finding a business opportunity to avoiding lawsuits, from understanding financial statements, to designing an advertising campaign. The list is endless. What is needed is a book written by someone who has actually done it. Not once but many times. Not some thirty year old but an old hand with battle scars. Geiger's book "Entrepreneurial Success, The Road to The Top" is such a book. It follows the course of a business's development from finding the opportunity to harvesting the developed enterprise. Along the way his 101 Practical Business Principles give a foundation for you to build strategies that will solve the business challenges that you face in your business.
