This text takes a public-sector and international approach to examine basic ideas in the application of marketing and communication in public administration. Part 1 covers public management and
marketing, public marketing, and issues related to organizations, citizens, and consumers. Part 2 outlines basic marketing concepts and treats marketing information research, marketing
strategy, and marketing instruments. Part 3 offers an introduction to public communications, with material on communications models and strategies, communications instruments, communication
control, and crisis communication. An appendix presents an in-depth case study. Learning features include exercises and discussion questions, case examples, and numerous process diagrams and
summary tables. Pasquier teaches public management at the Swiss Graduate School of Public Administration, Switzerland. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)
