Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Si

Strategic Innovation in Small Firms: An International Analysis of Innovation and Strategic Decision Making in Small to Medium Si
定價:7200
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內容簡介

Business scholars explore how small firms approach the management of new products or processes. Using a common survey instrument and case study discussion protocols, they collected data on small companies in Europe, North America, Australia, and New Zealand. Most of the chapters focus on a particular country, emphasizing the influences of nationality, geographic location, industry, and type of innovation impact on the commercialization process. The topics include an overview of the survey findings, the Flemish creative sectors, whether there is an unrecognized Italian innovation model, the situation in Switzerland, and the business of biotechnology in Australia. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)
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