This collection of primary published and original writing by recognized thought leaders focuses on the entry of small, single-product businesses into markets, specifically the intersection
between competitive dynamics, market entry, and entrepreneurship. Subjects include: competitor analysis and inter-firm rivalry; a retrospective of interdependency, competition, and industry
dynamics; hyper-competition in a multimarket environment; factor market rivalry; non-market players' disruptive campaigns against firms; market niche entry decisions; a model of market
disruption, and the business model as a growing domain of scholarly inquiry. The book will interest academics and students in international business, entrepreneurship, strategy, and similar
fields. Editors are Markman (Colorado State U.)and Phan (Johns Hopkins U. Carey Business School). Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)
