Here is the full story of the incredible success of the Black Eyed Peas. This book chronicles the band's history from the backstreets of Los Angeles in the mid-1980s to the formation
of the Black Eyed Peas and a record deal in the mid-1990s to the band’s stratospheric rise following their landmark album Elephunk. The author details how the group has remained true
to its hip-hop roots, worked with Oprah Winfrey and been credited by Al Gore as helping Barack Obama win the US Presidency. Features fascinating analysis of the Black Eyed Peas'
global domination of the mainstream music market and the band's ability to communicate with an audience fascinated by CGI, video games and social networking.
