Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing World

Business scholars Kickul (New York U.) and Lyon (City U. of New York-Baruch College) introduce social entrepreneurship, the application of business practices to pursue a social and/or environmental mission. They cover defining and distinguishing social entrepreneurship, recognizing social opportunities, developing a strategic plan for a social venture, organizational structure, funding social ventures, measuring social impact, scaling the social venture, and the future of social entrepreneurship. Annotation 穢2012 Book News, Inc., Portland, OR (booknews.com)