For near thirty years, consultant Keith Granet has helped design professionals advising designers and architects oneverything from billing to branding, from client management to marketing and
licensing successfully run businessesthat allows them to pursue their passion for design and be profitable. The Business of Design: Balancing Creativity andProfitability collects the knowledge
Granet has gathered during his years of experience guiding architects and interiordesigners and reveals the tools necessary to create and run a thriving design business. Inspired by Granet s
own course on running a successful design practice he teaches at the University of California LosAngeles as well as his experience consulting over four hundred design firms, The Business of
Design is organized intosix clear chapters interwoven with experiences and lessons from the author s own life that guide the reader from thefoundations of a design business, financial
management, marketing and public relation, human resources, to projectmanagement. The last chapter on product management explores the trend in the design profession to developproducts. The book
includes a foreword by M. Arthur Gensler as well as interviews with architects and designers,including Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan, and Richard Meier, who have
made their markon the profession to share with the reader the benefits of their experience as well as their take on the business ofdesign. The Business of Design debunks the myth that business
sense and creative talent are mutually exclusive, andunlike other business books, it is written and illustrated to captivate a visually thinking audience.
