With a new introduction from Dov and new foreword from the illustrious William Jefferson Clinton, Seidman enhances HOW for an even more global, wired, and changing world. It has never been more
important to differentiate yourself from competition that is quick to reverse engineer your products or services and deliver them even cheaper. "How" you do what you do is what will lead to
enduring success - in retaining the best employees, achieving efficiencies that directly improve your bottom line, meaningful partnerships that see growth, and more. Creating a worldview based
on values instead of using carrots and sticks or trying to manage vast organizations through command and control will accelerate momentum, create passion, and put you and your business or
career on an exciting track for significance beyond temporary success. This updated edition also provides guidance to help you distinguish between what you have the right to do and what is
right, and show you where to turn for help in this new global economy.
