Leading the Narrative: The Case for Strategic Communication

Eder (communications, Department of Defense) takes both theoretical and practical perspectives in her introduction to strategic communications. She provides considerable advice on strategies, procedures, and techniques needed for successful media relations, campaign planning, crisis management, and strategic communications. Topics include military media relations, the toxic information environment, media communications ethics, crisis communications, and more. Annotation �穢2012 Book News, Inc., Portland, OR (booknews.com)