This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry��ow fashion apparel and accessories are designed, manufactured, marketed, and
distributed. Since the publication of the 1st edition, the textile/apparel industry has continued to undergo tremendous change. Quick Response strategies have evolved into supply-chain
management, Web-based business-to-business and businessto- consumer communications and commerce have grown, and mass customization is a reality. The 4th edition of The Business of Fashion will
continue to capture the technological, organizational, and global changes in this dynamic industry with an emphasis on social responsibility.
