E-Marketing
定價：5976 元
NT $ 5,976
- 作者：Judy/ Frost，Raymond，Strauss
- 出版社：Baker & Taylor Books
- 出版日期：2011-07-04
- 語言：英文
- ISBN10：0132147556
- ISBN13：9780132147552
- 裝訂：平裝 / 426頁 / 17.1 x 22.9 x 1.9 cm / 普通級 / 再版
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
