Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences

Soap Operas and Telenovelas in the Digital Age: Global Industries and New Audiences
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To those who would question these melodramatic mediated serials as subjects of serious academic study, Rois (communication sciences, Puerto Rican and Latino studies, U. of Connecticut) and Casteneda (communication, Latin American, Caribbean, and Latino studies, U. of Massachusetts) introduce telenovelas as major exports from Latin America and key sites for cultural and public health messages for national and transnational audiences. Contributors offer international perspectives on the production, consumption, and transformation of this genre in the global digital age. One author examines the role of Indian soap operas in Afghan culture wars. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
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