This comprehensive look at the promotion and distribution of Latino movies in US markets examines the extent to which main stream and independent film distributors have embraced the growing
commercial viability of movies starring Latino actors or focused on Latino themes. The work discusses the previous failures of the Hollywood distribution infrastructure to promote quality
Latino films to the general market as well as advances in the independent Latino film industry that have prompted a reexamination of promotional strategies in recent years. Puente is a
professor of communications at California State University Fullerton. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
