LIVESTRONG Lessons focuses on the historical fundraising campaign from a nonprofit perspective. It provides details about how the campaign was created and executed and the lessons
learned (what to do differently and how to work towards creating a new campaign with impact). Lesson takeaway lessons include time, brand, partners, experts & strength, scenario
planning, team, integration/campaign execution, share, capture people the first time, ability to mobilize an audience of any size/create buzz, every dollar counts, customs, fraud &
manufacturing, visioary thinking. it will inlcude interview with key executives at both LIVESTRONG as well as Nike, who offer their invlauable insights. An associated web site will feature
video interviews and presentations that present a variety of perspectives fromt he campaign. This encouraging and proactive book can help other worthy causes find ways to engage supporters and
leverage past experiences of LAF and author Rachel Armbruster.
