Molenaar (management, Erasmus U., the Netherlands) provides a textbook on electronic marketing primarily for graduate and undergraduate students of marketing and business administration, but
perhaps also for students in technical fields seeking information about applying technology in marketing. It covers a historical outline of developments in marketing, a buyer's perspective on
the impact of information technology on marketing, the impact of the Internet on marketing, Internet strategy, and a company orientation to marketing strategy in a dynamic world. Annotation
穢2012 Book News, Inc., Portland, OR (booknews.com)
