Media Analysis Techniques

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author's own creative illustrations; the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory; and coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. Once students learn these methodologies, they will stay with them and have an impact on the way they live!