Cases in International Business: Strategies for Internationalisation

Students in the Master of International Business program at Monash University in Melbourne are required to write cases describing how companies went international. Of more than 500 case studies submitted since so far, 18 have been deemed good enough to publish in this first volume of a projected series. Among the topics they address are Tahbilk Wines, Student Housing Australia, Fosters in Vietnam, Qantas, Abercrombie & Fitch, and Cotton On. There is no index. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)