Game On: Energize Your Business with Social Media Games

Game On: Energize Your Business with Social Media Games
定價:1050
NT $ 1,050
  • 作者:Jon S.Radoff
  • 出版社:John Wiley & Sons Inc
  • 出版日期:2011-04-12
  • 語言:英文
  • ISBN10:0470936266
  • ISBN13:9780470936269
  • 裝訂:平裝 / 15.2 x 22.9 x 2.5 cm / 普通級
 

內容簡介

Game On: Energize Your Business with Social Media Games  consists of two major parts: first, an explanation of what makes games fun, along with a range of business cases drawn from actual games as well as non-game industries. Business cases will include an analysis of what works and what doesn't, screen shots with call-outs highlighting key concepts, diagrams of user interaction, and interviews/quotes with key industry figures (drawn from the author's extensive media and entertainment network; view Jon's LinkedIn connections)

The second part of the book will drill down into the process of game design, focusing on the design, analysis and creation of games and game-like elements that would enable the reader to either create an online social game, or enhance non-game products and applications by using game technology.

A feature of the book will be that it utilizes some of the techniques it advocates such as maps, badges, community and self-exploration to better understand and enjoy the subject matter.  For example, one of the first chapters will feature a quiz that readers can take which will help them assess the type of gamer they are; this will demonstrate a key idea regarding "personas" (a way of describing the customers of a business) while simultaneously demonstrating the way in which quizzes can be made fun.  This information will then suggest a personal step-by-step guide for how to approach the book, and a guide to their further exploration within online communities.

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