Multinational Corporation Subsidiaries in China: Strategic Perspective and Research Methodology

Multinational Corporation Subsidiaries in China: Strategic Perspective and Research Methodology
定價:4950
NT $ 4,950
 

內容簡介

This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs’. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the west owing to the current economic crisis and the need to determine if subsidiary expansion strategies will help western firms achieve the portfolio effects in operations and avoid the harmful impact of macro events such as the existing global financial crisis. Additional empirical findings, analysis, discussions, and suggestions for future studies are also presented.
網路書店 類別 折扣 價格
  1. 新書
    $4950