Marketing Communications has been listed as a "classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. Paul Smith's and Ze Zook's
understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.
The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. It presents the varied forms of communication
offered by social media and the opportunities they offer. With numerous examples and case studies as well as online support material for instructors and students, this textbook will
guide the user through the changing face of marketing communications.
