Internet Retailing: A Practitioner’s Guide

Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing.  In particular, Internet Retailing explores how the recession is affecting the way consumers shop online, and what retailers can do about that.  It examines the impact of social media on internet retailing and on the latest trands in online merchandising.  It looks at the growth of online retail, both past and projected.  International case studies and interviews with leading global retailers punctuate Clelland's account.