This book is specifically devoted to qualitative research methods in fashion studies. It traces the history of fashion studies and provides readers with a guided introduction to the entire
research process. It provides an overview of the key methodological approaches such as ethnography, semiology and object-based research and shows the student reader how "to do" research by
combining theoretical and practical perspectives. Using case studies, the author outlines the major issues and methodological strategies that researchers employ, and examines the range of
approaches in the field. Fashion, the author demonstrates, can be treated as a material object, an abstract idea, a social phenomenon, a system, a cultural value or an attitude among many
other approaches. This book is a practical guide to those without prior experience in fashion research and, as such, it offers an ideal first text for students conducting research for the
first time.
