This book is an examination of how American mass media, including advertising, presents Otherness-anyone or anything constructed as different from an established norm-in terms of gender, race,
sex, disabilities, and other markers of difference. Using a mythological lens, the book looks below the surface of media content to explore the psychological, social, and economic underpinnings
of a system of beliefs that results in prejudice, discrimination, and oppression. Designed to raise awareness of the foundations of historically-based inequities in the American social,
cultural, and economic milieu, the author shows how inequalities are maintained, at least in part, by mass media, popular culture, and advertising representations of Otherness. The book aims to
increase awareness of stereotyping in the media, and expose how the construction of people as Others contributes to their marginalization. The discussion questions and resources in this book
are suitable for upper-level undergraduate and graduate courses.
