Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is a collection that explores how different genres of popular music are branded and marketed
today.
The book's core objectives are addressed over three sections. In the first part, the authors examine how established mainstream artists/bands are continuing to market themselves in an
ever-changing technological world. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics and religion in their lyrics, and how
imagery is utilized by artists to gain a fan base. Finally, Rock Brands discusses specific changes in the media available, and how these resources can benefit music icons after they are long
gone, as with Elvis and Michael Jackson.
