Storytelling and the Future of Organizations: An Antenarrative Handbook

Scholars and practitioners in such fields as business management, economics, and organizational behavior explore principles and procedures that people can employ before they tell a story to increase the chance that listeners will hear the intended message. Their topics include antenarratives of negotiated diversity management, living story and antenarrative in organizational accidents, antenarratives of change in Mexican innovation networks, and an antenarrative analysis of the rhetoric of toxic assets. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)