The ability to write to a high standard is a key skill that is often overlooked in the business world. This short book from an international, best-selling author offers a practical guide to
conceiving, researching and writing a business or management dissertation.
Robert Lomas offers an inspirational treatise that will awaken the quest for knowledge among his readership. The book helps business students to frame their research questions in the best way
to achieve their research aims and to write in a clear and top-scoring way. Topics covered include collecting and measuring data, using business statistics, planning research projects and the
real mechanics of writing a dissertation.
Masters students across business and management will benefit enormously from reading this book, not just through adding serious value to their dissertations, but also through improving their
writing skills for the rest of their business careers.
