內容簡介

Contributors engaged in entrepreneurship programs at universities demonstrate how to implement such a program, arguing that the best approaches go beyond the start of a small business to include an entrepreneurial mindset and skill set for entrepreneurs, resource providers, suppliers, customers, and policy makers. They cover opportunity-driven business development at Babson Collect, EM Lyon Business School, and the University of Southern California; and technology transfer and commercialization at the University of Texas at Austin, Technol籀gico de Monterrey, and the National University of Singapore. A final chapter summarizes key success factors and recommendations. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
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