Forge positive, productive East/West business relationships by understanding how the other side thinks.
Focusing on who the Chinese and Americans are, and why they behave in certain ways, this pragmatic yet sensitive approach to building East/West business relationships urges readers to seek
understanding ahead of quick answers.
Bicultural businessman Charles Lee outlines the traditional, social, political, and economic factors affecting Chinese and American business environments, deconstructing the myths of the
"cowboy" and the "dragon."
