Based on a Return on Investment (ROI) methodology, this guide for business managers, project managers and product developers, provides succinct guidelines for evaluating the effectiveness of
green projects, products and policies. The volume begins with an overview of green project pitfalls and presents an outline of the ROI methodology followed by detailed discussion of the value
of verifiable metrics and the development of logic-based programs to evaluate each part of the green business model in relation to its ROI value. The work includes numerous charts, graphs and
example equations. The Phillips' are the founder and CEO of an institute devoted to the ROI methodology. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
