Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

A good logo must be good on its own design merits and it must be good for the client, by satisfying the brand positioning, meeting clearly stated business objectives, and by the designer’s ability to explain why the solution is the best. This book explores the 100 critical principles of creating successful and memorable logo designs by looking at identity programs as a whole and how the logo works within that system, as well as dissecting the actual logo components to determine its viability.