Mersey (journalism, Northwestern University) argues that news organizations must understand that identity-driven communities are now more important than geographic communities. She proposes an
individual- first, identity-based model of journalism that requires journalists to master the science of audience understanding. The new model's focus is on creation of news products that
connect individuals to topics that matter to them personally. In addition to presenting a new framework for journalism, the author also sets out new business models for news organizations. The
book is for journalists, general readers, and students. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)
