'To understand how people deal with risk, you have to begin with the psychology of risk. To understand the psychology of risk, you have to begin with the work of Paul Slovic. This book is
fundamental: Anyone concerned with risk in any of its various and shifting forms absolutely must read it.'-Dan Gardner, author of Risk: The Science and Politics of Fear
'No one has done more to increase our understanding of perceived risk than Paul Slovic. This book provides a compilation of much of Slovic's recent research on the determinants of risk
perceptions.'-John W. Payne, The Joseph J. Ruvane, Jr. Professor of Business, Fuqua School of Business, Duke University, USA
'Slovic provides a unique account of our current understanding of risk perception, one which will be invaluable for all students of the relationship between feeling and cognition in risk
decision-making and communication.'-Professor Glynis M. Breakwell, Vice-Chancellor, University of Bath, UK
'This is an important book, at a critical time, and should be high on every policymaker's reading list.'-David Ropeik, author of 'How Risky Is It, Really? Why Our Fears Don't Always Match the
Facts'
The Feeling of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, to describe the extension of risk-perception research into the first decade of this new
century.
In this collection of important works, Paul Slovic explores the concept of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. He also examines
the elements of knowledge, cognitive skill, and communication necessary for good decisions in the face of risk. Following on from The Perception of Risk (2000), this book presents some of the
most significant research on risk perception in recent years, providing essential lessons for all those involved in risk perception and communication.
