Contributor to the Harvard Business Review, Simon Maier reveals the most essential elements to unlock the power of rhetorical skills for executives, managers, sales professionals or
anyone who needs to influence an audience and communicate a powerful message with full conviction using American poliltical rhetoric as an inspiration and template. "Ask not what your
country can do for you", "I have a dream", "It's morning in America" can be recited worldwide and gave voice to mobilize national majorities. This book, part "how-to", part inspirational
and part history lesson, covers all the key issues to help you understand what makes a great speech and great speaker.
You understand how to find your voice, how to choose the best speech style and what pitfalls to avoid. By speaking with passion and confidence you'll connect with your audience
and have your message carry weight and influence like an American President speaking from the bully pulpit.
