本商品為有聲 CD!
還沒看過本書，千萬別做重要的決定！
我們真能對每件事都深思熟慮、做出正確的選擇與決策嗎？
教人吃驚的事實是，心理學家發現，你的大腦已經內建各種快速處理的機制，當你在決策的瞬間，腦子裡其實在不斷地抄捷徑、掃描過去的經驗找答案。
這些心理捷徑，既是讓我們迅速判斷、快刀斬亂麻的多工利器，
卻也埋下種種陷阱，讓我們不知不覺做出錯誤的判斷與決策！
想要避免犯錯，想要看穿是什麼在背後操縱我們怎樣想事情、怎樣做決定，
本書都提供了無比寶貴的眾多科學線索。
我們的生活是由數以百萬計的選擇構成的，小從瑣事大到改變生命的重大事件。
幸運的是，我們的大腦逐漸形成了能夠迅速解決這一切的心理捷徑和技巧。
我們不想理性地認真做出每個選擇，而這些認知的經驗法則也讓我們不必大費周章。
然而，這些內建的捷徑常常是嚴重的偏誤，也可以很危險。
它們會以我們看不到的方式扭曲我們的思維，引導我們做出錯誤的決策，
讓我們變得更容易被操弄──甚至賠上性命！
因此，有時候你最好還是停下來說：「再多考慮一下……」
知名科普作家雷．赫伯特提供我們如何達到這種平衡的最佳指南。
借鑒種種實測現實世界的最頂尖科學實驗，帶我們踏上迷人、內容廣泛的旅程，看清我們與生俱來的認知陷阱和工具，揭露潛伏在熟悉和重複生活中的隱患，例如：
我們因為無法正確評估風險和價值的障礙；
我們因為難以準確預測未來而造成的錯覺；
我們因為嚮往秩序和簡單所導致的危險；
我們的恐懼可以影響我們感知世界的方式；
……還有許多許多。
科學實驗已經找出原因並證明，
為什麼你會無意識地這麼做，這麼想？
．為什麼寂寞和孤單會讓我們覺得冷？
．餐廳的菜單印刷越清晰易讀，顧客會覺得餐點更好吃、更值得花錢。
．把視力檢查表倒過來放，大的字母在下，視力竟然會變得比較好！
．候選人口才越流利，我們越覺得他值得信任？
．在一張紙上畫兩個點，竟會讓我們對暴力麻木不仁？
．陪審團所下的決定，竟然會被遠古時代對於潔淨的需求所左右！
Our lives are composed of millions of choices, ranging from trivial to life-changing and momentous. Luckily, our brains have evolved a number of mental shortcuts, biases, and tricks that
allow us to quickly negotiate this endless array of decisions. We don’t want to rationally deliberate every choice we make, and thanks to these cognitive rules of thumb, we don’t need
to.
Yet these hard-wired shortcuts, mental wonders though they may be, can also be perilous. They can distort our thinking in ways that are often invisible to us, leading us to make poor
decisions, to be easy targets for manipulators…and they can even cost us our lives.
The truth is, despite all the buzz about the power of gut-instinct decision-making in recent years, sometimes it’s better to stop and say, “On second thought . . .”
The trick, of course, lies in knowing when to trust that instant response, and when to question it. In On Second Thought, acclaimed science writer Wray Herbert provides the first
guide to achieving that balance. Drawing on real-world examples and cutting-edge research, he takes us on a fascinating, wide-ranging journey through our innate cognitive traps and
tools, exposing the hidden dangers lurking in familiarity and consistency; the obstacles that keep us from accurately evaluating risk and value; the delusions that make it hard for us to
accurately predict the future; the perils of the human yearning for order and simplicity; the ways our fears can color our very perceptions . . . and much more.
Along the way, Herbert reveals the often-bizarre cross-connections these shortcuts have secretly ingrained in our brains, answering such questions as why jury decisions may be shaped by our
ancient need for cleanliness; what the state of your desk has to do with your political preferences; why loneliness can literally make us shiver; how drawing two dots on a piece of paper can
desensitize us to violence… and how the very typeface on this page is affecting your decision about whether or not to buy this book.
Ultimately, On Second Thought is both a captivating exploration of the workings of the mind and an invaluable resource for anyone who wants to learn how to make smarter, better judgments
every day.
★本書中譯版《小心，別讓思考抄捷徑！》由漫遊者文化出版。
作者簡介
雷．赫伯特 Wray Herbert
擔任科學記者已超過三十年，專長於心理學和人類行為。他曾擔任《科學新聞》（Science News）雜誌的記者與編輯、《今日心理學》（Psychology Today）的總編輯，以及《美國新聞與世界報導》（U.S. News & World Report）的健康、科學、文化類副主編。他為《新聞周刊》（Newsweek）、《科學美國人心智》（Scientific American Mind）和《赫芬頓郵報》（The Huffington Post）撰寫固定專欄，並且針對人類心智撰寫兩個人氣部落格：「我們只是人類」（We’re Only Human）和「全面了解心理學」（Full Frontal Psychology）。目前他和妻子住在華盛頓特區。
WRAY HERBERT has been writing about psychology and human behavior for more than 25 years, including regular columns for Newsweek and Scientific American Mind. He has also been science and health editor at US News & World Report, psychology editor for Science News, and editor-in-chief of Psychology Today. He currently serves as director for science communication at the Association for Psychological Science, where he writes a popular blog about the latest in psychological research. He lives in Washington, D.C.
