In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
定價:525
NT $ 525
  • 作者:PermanStacy
  • 出版社:Harpercollins
  • 出版日期:2010-10-12
  • 語言:英文
  • ISBN10:0061346721
  • ISBN13:9780061346729
  • 裝訂:平裝 / 14.6 x 21 x 2.5 cm / 普通級
 

內容簡介

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.

Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.

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