In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- 作者:Perman,Stacy
- 出版社:Harpercollins
- 出版日期:2010-10-12
- 語言:英文
- ISBN10:0061346721
- ISBN13:9780061346729
- 裝訂:平裝 / 14.6 x 21 x 2.5 cm / 普通級
The untold story of the renegade burger chain that evokes a passionate following unlike any other
In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.
Stacy Perman's In-N-Out Burger is the inside story behind a real American success storynot only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.