Why a book relating sales success to gardening? Because we believe that there is more than one way to look at the challenge of getting the most out of your sales career. Our book offers a new
way of looking at sales that you're not likely to have encountered. In our experience, sales professionals don't always acknowledge that pressure. Or if they do, they internalize it. That's a
big mistake. While most salespeople are well schooled in the nuts and bolts of the selling process, the feeling that there seems to be something missing can cause a loss of optimism and
premature burnout. That's where SPROUT! comes in handy. We have found that using a metaphor we call the Sales Garden and its accompanying mind-set can help relieve some harmful stress and put
more fun and passion into the selling process. By absorbing our simple Sales Garden concept and following the user-friendly steps outlined in this book, salespeople can beat the career blues
and sustain themselves for the long term, regaining their passion for sales in the process. But that's not all. Our simple formula also enables organizations to better retain precious talent by
applying a philosophy that supports their sales professionals throughout the inevitable ups and downs that mark a selling career - and that creates a healthy sales framework as well. All this
from seeds sowed in our Sales Garden. ---- Preface
