Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
- 作者:Levy,Mark
- 出版社:Berrett-Koehler Pub
- 出版日期:2010-08-09
- 語言:英文
- ISBN10:1605095257
- ISBN13:9781605095257
- 裝訂:平裝 / 14.6 x 22.2 x 1.3 cm / 普通級 / 再版
Where do your best ideas come from? So often we censor and criticize ourselves before even committing an idea to writing. Mark Levy, author of Accidental Genius, shows us how to stop censoring ourselves and tap into our most powerful creative thinking by using a variety of writing exercises.
This energizing and pragmatic book guides readers through a series of easy, private writing exercises to get at their best, most creative, and most practical thinking by building upon previous knowledge. These techniques act as catalysts which guide readers toward new perspectives, critical insights, and resourceful idea generation. Levy also demonstrates how to refine our free writing into useful content.
This second edition includes updates on how to use these writing and thinking exercises to generate raw material for books, articles, presentations, blog posts, and tweets. It also includes new “forced creativity” exercises that encourage new and unusual ways of thinking, helping readers to reframe and reposition their businesses. Accidental Genius is an invaluable tool that will teach readers how to unleash their hidden creativity through free writing to better understand the world, make decisions, and solve problems.