Why Mexicans Don’t Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity

Why Mexicans Don’t Drink Molson: Rescuing Canadian Business from the Suds of Global Obscurity
定價:873
NT $ 873
 

內容簡介

Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.

A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
網路書店 類別 折扣 價格
  1. 新書
    $873