Strategic Graphic Design for Direct Mail

　　本書為英文/日文對照版本。

　　本書介紹了很多優秀的DM設計(Direct Mail)如何直接又有效率地將資訊傳送到主要目標群以及分析如何設計DM的技巧，藉由吸引的DM設計媒介來與目標客戶進行溝通。

　　Nowadays direct mail is important medium that delivers the information to the target and communicate with the receiver. This book introduces a lot of great designs of direct mails that has been successful to encourage the receiver to open or response the mails. You can nalyze the tips how to design the direct mails that unable to increase the open rate on this book.