Cognitive science has shown that our decisions are made unconsciously and are usually anything but reasonable. Jacobs, a consultant, overviews the latest discoveries in cognitive science in
plain language and uses them to explain why so many management practices don't work. For each key area of management, from strategy to leadership, the book shows the limitations of current
practices and details new approaches that are in line with how the mind actually works and how people really think and behave. Some of the advice given is counterintuitive, such as smaller
rewards to spur motivation, competition as a way to encourage cooperation, and producing the best results with the least management. Jacobs claims, "Implementing these new approaches is
surprisingly easy. The biggest challenge is for managers to stop doing most of what they're doing now." Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)
