Reputation Management is a how-to guide for students and professionals, as well as CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed.
Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate
reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with real-world experience of the
authors and contributors, who come from a wide range of professional corporate communication backgrounds.
