"It's good to see serious discussion of this emerging field and I'm hopeful that this work will further contribute to the progress being made." ---Seth Goldman, Co-founder and CEO, Honest
Tea
"David Choi and Edmund Gray illuminate with clarity and purpose the most important movement in business today---the creation of the new values-centered entrepreneurs. It is a must-read for
anyone starting or managing a business."---Marc Benioff, Chairman and CEO, Salesforce.com
"Values, ethics, and social responsibility must be the core principles of any future entrepreneur in this day of the decline of honesty in business. We must integrate these critical concepts
into the preparation of the successful winning entrepreneurl This book is the perfect vehicle to launch and propel thinking and discussion on these essential areas of though and execution for
the entrepreneur. Buy it! Read it! Act on it! Its timing is spot on!"---Fred Kiesner, Ph.D., Conrad Hilton Chair of Entrepreneurship, Loyola Marymount University"We are easily swayed by
polarized arguments settings profit maximization against concerns for social wellbeing. This book ably finds a way through this problem. As the authors bring to light, a new generation of
values-centered entrepreneurs seeks not to just do well but also to do good for wider society. Through a range of real-life examples and practical guidelines this book shows how the very spirit
of entrepreneurism is itself a great resource in confronting some of the most pressing social and environmental problems we face today."---Dr. Kyoko Fukukawa, Bradford University School of
Management
A new brand of entrepreneurs has arrived on the business scene. These entrepreneurs carry with them a whole new set of values. Their mission is to be socially responsible, protect the palent,
and do the right thing for all for their stakeholders. They aim to achieve a balance between profits and one or more causes of their choosing, and view for-profit entrepreneurship as a vehicle
for social change. Their approach to management questions our basic assumptions about how businesses should be run and what their role should be in society. The authors call these pioneers
"values-centered" entrepreneurs.
This book explores how these highly unorthodox leaders have built their profitable and socially responsible business enterprises. The authors examine a group of over 40 entrepreneurial
companies and how each balanced the profit objective with social responsibility in key aspects of their business operation---from their initial company formation, through growth, to exit---to
build successful triple bottom-line companies. The book presents ten of the most dominant and interesting commonalities with a focus on those policies and decisions that departed from
conventional business practice.
