In 2006, Nintendo released Wii at the same time the highly-anticipated and much-vaunted Playstation III was introduced. Wii's David defeated PlayStation's Goliath, inversely
echoing the NES/PlayStation II outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing
savvy that took on the mighty Song and won.
Topics Include:
- How where you put your company is just as important as how you run it
- From work force to policies, why Nintendo's "just enough" attitude succeeds
- Why the ability to read a balance sheet is overrated
- Enlarging the pie: going after casual gamers (The art of mainstreaming)
- The Pokemon Phenomenon
Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any
business person smart enough to know they don't need to be a giant to win.
