For the first time in English, the complete translation of one of the most inspirational, influential and bestselling (more than 4.5 million copies sold) management books ever published.
- A publishing event—this new translation of a blockbuster brings the philosophies of legendary business leader to a whole new audience
- Even today, twenty years after his death, Konosuke Matsushita is still known as “the god of management.”
- A continuation of McGraw-Hill's long bestselling tradition of publishing seminal texts from original management thinkers, like Peter Drucker and Douglas McGregor
Konosuke Matsushita (1894 – 1989) founded his first company in 1918, which he built into one of the world’s largest manufacturers of electrical and electronic goods, now known as
Panasonic.