Hovland (advertising, U. of Tennessee, Knoxville) and Wolburg (advertising and public relations, Marquette U.) offer a textbook for undergraduate and graduate courses in advertising and society
that addresses past, present, and future issues in advertising communications and social, political, cultural, regulatory, and economic areas. They draw on the ideas of James Carey, Vincent
Norris, David Potter, and Kim Rotzoll to approach the study of advertising through institutional and classical liberalism lenses. They examine the historical rise of advertising and consumer
culture, the link between the two, communication theories that connect to the institutional approach to advertising, and issues like relationships implicit in advertising and their consequences
for consumers, the problems of multinational companies marketing to global audiences, legal restrictions used to regulate advertising, and ethical perspectives. Annotation 穢2010 Book News,
Inc., Portland, OR (booknews.com)
