An in-depth look at the economics of professional sports, this work delves into behavioral economics, making extensive use of statistical data to analyze the reasons teams win or lose. With
graphs illustrating the net point value of any place on the football field or analysis of when a team should "go for it," the book confirms some of the common decisions coaches make, as well as
questions many others. It also addresses some social issues with statistics, such as the reluctant acceptance of African American quarterbacks. Berri (economics, Southern Utah U.) and Schmidt
(economics, College of William and Mary) have published in both academic journals and general interest magazines. Includes an extensive section of endnotes along with references and online
resources. Annotation 穢2010 Book News, Inc., Portland, OR (booknews.com)