Based on the largest survey ever of various stakeholders conducted in India, an extensive review of international experience, and many case studies, this work analyzes commerce in India. A number of specific policy recommendations for regulating the interaction of large retailers with small suppliers are included, as well as strategies for strengthening the competitive response of the traditional retailers. Findings from this survey are objectively explained, and detailed, professional advice is given regarding both large and small manufacturers, as well as future projections. A possible candidate for an economic textbook, this guide is geared for students and retailers alike.
